About Us

Refashioned Planet - A Sustainability Story

There I was, Shelley Cheatham, just an Average Joe from St. Louis, MO meandering with my husband through the streets of Austin, TX.

It was the 2017 South by Southwest Festival (SXSW) and I heard from the experts to keep a sharp lookout for movie stars as they walk around on their off time at the festival. As she chatted with my husband, I saw a man with a familiar face and those movie star good looks walking directly toward them.  “Wait! Who IS that?!”, I whispered to my unaware husband while not so inconspicuously hitting his arm. “It’s…it’s…’Devil Wear’s Prada’ boyfriend guy…YOU know…’Entourage’ guy…THAT GUY!!”  As he passed, he gave a friendly nod and smile and I got a good look into those eyes.  Adrian Grenier!!  THIS guy…

“Why is Adrian Grenier at SXSW?”, we wondered.  Turns out, he was there promoting his #StopSucking campaign for his Lonely Whale Foundation.  After some quick research, we learned about the mission of #StrawlessOcean and with one very simple choice, single use plastic straws were a thing of the past for them.  From that very day, we stopped sucking.  Thank you Adrian Grenier.

We wanted to be an active part of making a difference for our oceans, our planet and future generations so they began exploring means to reduce plastic and wastefulness in general.  That change in thinking became a call to action.  

There’s a multitude of ways to make a difference!  We have currently focused the majority of our efforts on “refashioning” or giving something a new form.  And in our case, garments and fabric.

That lead to launching ReFashioned Planet, a sustainable pet products brand that combines our love for pets with our commitment to environmental consciousness.  It is our hope that we can inspire pet owners to express their love for their pets with products that help the planet.  It's a win-win. They especially recognize the importance of today’s youth understanding and joining the effort so it may continue for generations to come. 

Dr. Jane Goodall

And that's their story friends! But it is one that we hope will continue for many generations….

Mission Statement:         

Build a community of pet owners that care for the planet and makes a difference for generations to come. 

Since the straw was the catalyst for the entire idea, we of course offer reusable straws as well as bags and water bottles made from recycled materials.  ReFashioned Planet wants to build a brand that promotes pet parents' love for their furry babies and their contribution to the planet. Our materials are sourced from thrift stores which helps the local community, enables us to tap into the abundant supply of quality garments and fabric, and diverts these materials from going into landfills.  We then refashion these materials into pet products like, bandanas, blankets, dog toys and custom T-shirts with positive messages so people can show the love for their pets and the planet.   

Our Big Harry Audacious Goal (BHAG…yup…its a real thing) is to divert 1,000,000 pounds of garments/fabric from landfills AND assist in placing 100,000 shelter pets into their forever home. We know these are lofty goals, but we hope you will join us in the journey.   

For our Pets and for our Planet... 

Thanks for checking in, see ya soon!